Powering Smarter Field Execution

FieldPro is the all-in-one software platform that connects field teams, managers, and customers in real time — even offline. Drive performance, streamline operations, and turn every interaction into actionable insights.

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Trusted by 200+ organizations

Discover our FieldPro solutions

Sales force automation for FMCG brands and distributors

Digitize and optimize your field sales and merchandising operations with a flexible SFA solution. Track performance, streamline order taking, ensure perfect store execution — even offline

Empower your mobile money and agency banking operations

Designed for mobile operators and financial institutions, FieldPro enables real-time management of agent and merchant networks. Monitor performance, ensure service quality, and drive growth across your last-mile distribution.

Traceable, compliant sourcing from farm to first mile

Built for agri-food companies and traders, FieldPro enables efficient farmer registration, produce sourcing, and full traceability. Collect critical field data to ensure EUDR compliance and build transparent supply chains.

AI-powered image recognition for merchandising excellence

 For consumer brands and retailers, FieldPro Detect uses advanced computer vision to monitor on-shelf availability, track competitor presence, and ensure planogram compliance — instantly, from any photo.

eB2B Retailer App for Seamless Ordering and Delivery

Empower your retail network to place orders, track deliveries, and engage with your brand. FieldPro Direct streamlines ordering, merchandising, and loyalty programs in one easy-to-use mobile app — even offline.

Our numbers speak for themselves

20M+
Monthly Field Activities Captured
15,000+
Active Field representatives
2M+
Customers Reached & Engaged

Accelerate field performance and customer engagement

Streamline operations and boost sales with powerful mobile tools that connect your team to customers wherever they are
Mobile app interface showing a customer list with filters and two customers: Mini Mart Express (Supermarket, last visited 19/02/2025 10:00 am) and Pocket Pantry Shop (Kiosk, last visited 19/02/2025 10:15 am).

Mobile CRM

Unlock complete customer insights on the go. View profiles, purchase history, and behavior in real time on any mobile device — empowering your team to drive sales with personalized engagement.
Bar chart showing total order value per rep for today: Aisha Khan 20,000K, Emily Johnson 15,000K, Kwame Mesa 9,000K, Ravi Patel 7,000K, Leila Haddad 3,600K, Chloe Brown 1K.

Field team management

Boost field productivity with advanced team management tools. Assign territories, monitor performance, and optimize activities to deliver operational efficiency and exceptional customer service.

Make informed, data-driven decisions

Transform your field data into smarter decisions with easy planning tools and AI insights
Performance dashboard showing total work duration of 12 hours, total visit duration of 8 hours, commute duration of 3 hours, a line graph of visits per hour from 6 am to 12 pm, and a section with David's shop KPIs including 50 visits today and total sales value of 100,000 Kshs.

Performance Dashboards

Track real-time KPIs and trends with dynamic dashboards. Identify opportunities, resolve issues proactively, and make smarter, data-driven decisions to improve execution.
Mobile app screen showing today's planning with three events: Bistro Distributors (3km, Debt Collection, Planned), Freshmart (6km, Visit brief, Ongoing), and Corner Depo (7km, Visit brief, Overdue).

Visit planning

Plan smarter field visits by priority, location, and availability. Sync seamlessly with calendars, monitor execution in real time, and boost team efficiency across territories.
Loading guide panel showing recommended products with filter buttons: All, Nescafe, Nestea, Milk powder; list includes NCF 3in1 StrSIB18, NCF 3in1 RegSIB18, Nestea Lemon SIB, Milk powder, Brookside milk 500 ml, Nestea Lemon 200 SIB, and Nestea Lemon SIB with respective stock counts.

AI-Powered Sales Recommendations

Increase average order value with intelligent product suggestions. Our AI engine analyzes buying patterns and customer profiles to enable targeted cross-selling and upselling

Streamline operations with automation

Automate field processes and connect your business systems for seamless operations
Optimetriks workflow builder interface showing a workflow where Daily Sales triggers an Email notification, with a confirmation message saying Daily Sales Report has been emailed to Anne.

Workflow Builder

Design multi-step field processes without writing a single line of code. Guide teams with standardized procedures, capture essential data at each stage, and ensure quality and compliance every step of the way.
FieldPro by Optimetriks with automated data synchronization via webhooks and API connections, showing integrations with Freshdesk, Salesforce, Zapier, and more.

Integrations

Connect FieldPro to your existing systems using robust APIs and webhooks. Sync customers, products, stock, and orders in real time to digitize your operations and boost productivity end-to-end.

Hear it from our clients

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FieldPro Sales

The official kickoff of FieldPro Detect in Burkina Faso was a game-changer for Nestlé’s in-store execution. This launch signifies our commitment to leveraging technology for smarter and more impactful retail operations. As we accelerate, our focus remains on leveraging this tool to enhance decision-making, optimize in-store operations, and drive sustainable growth for all stakeholders.

Peter Otu

Nestlé, Sales Director
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FieldPro Agent Network

Optimetriks has been a tremendous partner to help me expand my BTL business, I have deployed across 3 countries on thousands of promoters. The mobile app is extremely easy to use, the reporting very clear, and their support super reactive. I would definitely recommend adoption their solution

Brian Rwehabura

Manager Rural Digital Media
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FieldPro Agrisourcing

FieldPro has allowed us to meet our business goals of certification and sourcing from smallholder farmers. The team is reactive, professional and adaptable to our changing needs - which plays a big role in the success of this solution.

Barthélémy Cabouat

Market Access Senior Associate