Our Vision

We believe brands need to change the way they approach their distribution network. We encourage and facilitate collaborative work for business to be in close relationship with their distribution chain, empowering retailers and field agents to serve customers better, in the best conditions, at the right price.

Our Journey

Optimetriks was founded in 2015. Since the start of our activities in East Africa, we have been helping SMEs and large international manufacturers and distributors to digitise their distribution operations, understanding their needs and building trust to achieve better results. Currently we have presence in over 30 countries across Europe and Africa, and are expanding to new geographies.