We help our clients connect the dots, from the field to the office

Our mission (as Optimetriks)

Optimetriks aims to create direct connections between businesses and their realities on the field to understand how customers access and interact with their products or services. We leverage technology to develop products and services that allow our clients to gather realiable data and business analytics in real-time.

Our products and services

Field Force Automation

FieldPro is a mobile and web app software platform that helps businesses to simplify their field operations with flexible mobile data collection and workflows automation.

Retailer App

The app enables retailers to connect directly with the brands, to place orders, perform self assessments, create support requests, view their loiyalty incentives gains and share communication.

Data Consulting

We help businesses to make the most of their data, with external data collection, custom visualisation and data science projects.

Our Clients

Many companies trust us

Over 10,000 users leverage FieldPro to automate their field operations

Get to know the team and values behind Optimetriks

Our Journey

We have come a long way from our early days !

Our Start

Optimetriks was founded in 2016 with the ambition of helping companies get smarter data from the field. We started in East Africa with a value proposition of real time data collection through crowdsourcing.

Our Start

Our Early Days

We have realized that our clients lacked the right technology tools to manage their field operations and distribution to fix the issues identified with the data collected, such as customer identification or stock tracking. We start developing our SaaS product, FieldPro, to be deployed among the field force.

Our Early Days

The Expansion

We grow our user base to 10,000 monthly active users, equipping clients from a variety of countries and sectors, we expand our field presence to Senegal, Nigeria, Ghana, Uganda and through a network of local partners.

The Expansion

Now

We open an office in Mexico to expand to Latin America, we release the version 3 of our architecture allowing for more modularity, and are focusing on 7 key verticals with a library of template workflows.