Field Force Automation Software

Get real time data on your field sales activities with our Field Force Automation mobile app, FieldPro. Digitise and make your distribution more efficient and transparent.

Manufacturers and distributors from a wide variety of industries trust us

Capture Field Sales Digitally

  • Full order management system that reflects your existing sales and delivery processes
  • Empower your sales team with journey plans and an intuitive presentation of products
  • Share digital receipts and track task completion

Perfect your Merchandising through Retail Audits

  • Ensure compliance of your merchandising standards with pictures captured in retail stores
  • Check stock levels and brand presence with image recognition artificical intelligence built in our system
  • Track competitors’ pricing and stock levels in retailers

All your operations within our Field Force mobile app

  • Receive real time geo-location tracking and of your field force from the app
  • Engage with your users by sending custom notifications and documents to the app
  • Show your sales representatives their performance against targets within the app’s insight feature

Be data driven through Field Force Analytics

  • Customisable data visualisation dashboards to track field force and sales KPIs
  • See routes taken and places visited by your field sales reps on dymanic maps
  • Intergrate your past collected data and link with systems including ERPs

What our customers have to say


FieldPro has been the ideal tool to help our field force improve their performance. It is an easy to use solution that facilitates day-to-day monitoring of the team and achieve objectives through improving performance of the team on the ground."


Pascal Simon


Amarante Consulting


It has made my work easier, because, at a glance, I can easily check all the activities of the company within FieldPro, I can check the attendance of the merchandisers, the stock levels of the products, their display in trade with picture, sales levels, etc. It is definitely a must have for any proper Sales Force Execution program."


Ken Odipo

Sales Director

Group SEB


One Acre Fund was looking for a solution to train farmers, keep records, and provide evidence of compliance for our field-based staff. FieldPro was customised and improved gradually, allowing us to meet our business goals of certification and sourcing from smallholder farmers. The team is reactive, professional and adaptable to our changing needs - which plays a big role in the success of this solution."


Barthélémy Cabouat

Market Access Senior Associate

One Acre Fund


FieldPro is a highly customisable application build for the last mile distribution chain. Its intuitive and user friendly design make it easy to scale across various user categories like riders, shop owners, sales reps and more. The team is very dedicated, dynamic, friendly, and always fast to respond. The perfect partner for growing organisations."


Tim Kasperidus


Jibu co.


Optimetriks solution has been generating real time information to decide and act quickly in our dairy business. We use them to control our products' delivery status to our clients (outlets and agents) through sales representatives, and also for customers' compliance handling as the customers comments on quality of our dairy products."


Melkam Endale


Zagol (Sano) Ethiopia


I am glad that Vodacom and M-Pesa decided to work with Optimetriks. The FieldPro platform allows us to plan and deploy our resources where there are needed the most and to react faster to challenges faced by our M-Pesa Agents in the market using real time information gathered by teams on the ground. The result have been fantastic."


Vodacom Mozambique

M-Pesa Distribution Director

Thabani Gonesi


The solution has been a real value addition to the commercial reorganization, bring much needed efficiency gains in our processes. Their agile software solution has been critical in getting the right data points to understand our strengths on the field, manage our outlet universe and rationalise our process."


Géraldine Schildknecht

Marketing and Commercial Director

Gaselia Group


I am very happy to count on Optimetriks as our IT partner for our sales digitisation effort. I appreciate their reactivity in rolling out software solutions that are relevant for us, that produce the right analytical data to understand our distribution at a granular level."


Ziobeieton Yeo

General Manager

FanMilk West Africa


FieldPro Software has given us an opportunity to have a 360 degree view of the sales force and monitor in real-time the input they are giving. This is invaluable in terms of a remote access of what are the going in the market."


Oliver Biyogo

Commercial Manager



FieldPro has helped us to monitored efficiently our 80 field supervisors through a mobile app and management dashboards. Thanks to that automated daily reporting, the quality of our mobile money distribution at agent levels has greatly improved."


Richard Yego

Head of Airtel Money

Airtel Uganda


FieldPro delivers great dashboards that help give a clear view of field operations. In the current two projects the team has been open to suggestions and quick at implementing requested additional features and functionalities. I will not hesitate to recommend FieldPro to anyone keen to gain field insights."


Jeremiah Siage

Agent Network Management IFC



FieldPro is an excelent tool. It simplified and standardized our sales reporting analysis. What excites me the most is the fact that is very easy to use by all and comes with easy configurations and periodic fixtures. I implemented FieldPro in Ghana and have used it for the past two years and I can say it's a must have for any result oriented and data-driven FMCG."


Joseph Ribeiro

Head Sales Operations

Danone Ghana


FieldPro is an advanced Sales Force Automation Software that allows data collection, outlet digitization, and team productivity management, which are key in driving growth of business through clear visibility and performance tracking mechanisms."


Elijah Maina

National Sales Manager

Unga Group

FieldPro in the press and media

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Ensure 100% work compliance from your field force today