Customer activation (BTL)

What is this workflow ?

This workflow enables you to measure the engagement done by your field force when conducting street marketings activities.

With it you can capture information about:

  • Contacts of the customer engaged (name, phone number, etc)

  • Type of engagement

  • GPS location of the activity

  • Pictures of the activity

Who is this workflow for?

  • Team Leader

  • Brand Ambassadors

  • Promoters

  • Any field agent in charge of engaging with the customers

What KPIs will you get ?

  • Number / Type of engagements per promoters

  • Engagement details (transaction, etc)

  • Number of customers engaged

  • Start / end time of the activity

Capture details of every customer engaged, with Regex rules on the phone number to ensure unicity and quality of the data, and get a real time report on the performance.

FieldPro templates show you how with our no-code app builder you can obtain different workflows to digitse and automate your field processes. Our mobile app enables a flexible data collection in the field and our web app allows you to visualize all the information gatehered and obtain analytics for your business.

"

We deploy brand ambassadors and promoters on the ground to educate customers on products. Each customer engagement is tracked through FieldPro, which gives me a high level of confidence on the effectiveness of field activities."

Brian Rwehabura

CEO

Rural Digital Media

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