Customer activation (BTL)

What is this workflow ?

This workflow enables you to measure the engagement done by your field force when conducting street marketings activities.

With it you can capture information about:

  • Contacts of the customer engaged (name, phone number, etc)

  • Type of engagement

  • GPS location of the activity

  • Pictures of the activity

Who is this workflow for?

  • Team Leader

  • Brand Ambassadors

  • Promoters

  • Any field agent in charge of engaging with the customers

What KPIs will you get ?

  • Number / Type of engagements per promoters

  • Engagement details (transaction, etc)

  • Number of customers engaged

  • Start / end time of the activity

Capture details of every customer engaged, with Regex rules on the phone number to ensure unicity and quality of the data, and get a real time report on the performance.

FieldPro templates show you how with our no-code app builder you can obtain different workflows to digitse and automate your field processes. Our mobile app enables a flexible data collection in the field and our web app allows you to visualize all the information gatehered and obtain analytics for your business.


We deploy brand ambassadors and promoters on the ground to educate customers on products. Each customer engagement is tracked through FieldPro, which gives me a high level of confidence on the effectiveness of field activities."

Brian Rwehabura


Rural Digital Media

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