Field Force Automation

Get real time data on your field sales activities with our Field Force Automation mobile app, FieldPro. Digitise and make your distribution more efficient and transparent.

Manufacturers and distributors from a wide variety of industries trust us

Capture Field Sales Digitally

  • Full order management system that reflects your existing sales and delivery processes
  • Empower your sales team with journey plans and an intuitive presentation of products
  • Share digital receipts and track task completion

Perfect your Merchandising through Retail Audits

  • Ensure compliance of your merchandising standards with pictures captured in retail stores
  • Check stock levels and brand presence with image recognition artificical intelligence built in our system
  • Track competitors’ pricing and stock levels in retailers

All your operations within our Field Force mobile app

  • Receive real time geo-location tracking and of your field force from the app
  • Engage with your users by sending custom notifications and documents to the app
  • Show your sales representatives their performance against targets within the app’s insight feature

Be data driven through Field Force Analytics

  • Customisable data visualisation dashboards to track field force and sales KPIs
  • See routes taken and places visited by your field sales reps on dymanic maps
  • Intergrate your past collected data and link with systems including ERPs

What our customers have to say

"

We find the Field Pro App helps our field sales team summarize their day with the follow up action plan. Additionally it helps drive their KPIs and improves how the sales manager can support the sales team to secure orders quickly.. It is easy to use in the field, customizable and drives behavior."

Citation

Derek Steel

Group Marketing Director

RAMCO

"

FieldPro digital tool has been customised in a few days and was very easy to use. It helped us get reliable data on our distribution presence and identify new opportunities for our Route To Market in different Western African countries."

Citation

Armelle Schlumberger

Head of Infant Nutrition

Danone Afrique

"

The solution has been a real value addition to the commercial reorganization, bring much needed efficiency gains in our processes. Their agile software solution has been critical in getting the right data points to understand our strengths on the field, manage our outlet universe and rationalise our process."

Citation

Géraldine Schildknecht

Marketing and Commercial Director

Gaselia Group

"

I am glad that Vodacom and M-Pesa in particular decided to work with Optimetriks. The FieldPro platform allows us to plan and deploy our resources where there are needed the most and to react faster to challenges faced by our M-Pesa Agents in the market using real time information gathered by teams on the ground . The result have been fantastic."

Citation

Vodacom Mozambique

M-Pesa Distribution Director

Thabani Gonesi

"

I am very happy to count Optimetriks as our IT partner for our sales digitisation effort. I appreciate their reactivity in rolling out software solutions that are relevant for us, that produce the right analytical data to understand our distribution at a granular level."

Citation

Ziobeieton Yeo

General Manager West Africa

FanMilk West Africa

"

Optimetriks solution has been generating real time information to decide or act quickly in our dairy business as dairy products are so perishable that require fast actions to minimize loss. We use them to control our products' delivery status to our clients (outlets and agents) through sales representatives, and also for customers' compliance handling as the customers comments on quality of our dairy products."

Citation

Melkam Endale

CEO

Zagol (Sano) Ethiopia

"

It has made my work easier, because, at a glance, I can easily check all the activities of the company within FieldPro, I can check who has reported, who has not reported, I can see sales for a particular period, and I can do follow-ups."

Citation

Ken Odipo

Sales Manager

Groupe Seb Kenya

"

We deploy brand ambassadors and promoters on the ground to educate customers on products. Each customer engagement is tracked through FieldPro, which gives me a high level of confidence on the effectiveness of field activities."

Citation

Brian Rwehabura

CEO

Rural Digital Media

"

FieldPro is a relevant technological solution that gives us real time insights from our mobile money agents across Ghana, which we then use to influence the performance of Tigo Cash. Their end- to-end solution is easy to deploy, agile and reliable."

Citation

Carl Eli Pomeyie

Head of Tigo Cash

Tigo Ghana

"

FieldPro has helped us efficiently monitored our 80 field supervisors, through a mobile app and management dashboards. Thanks to that automated daily reporting, the quality of our mobile money distribution at agent levels has greatly improved."

Citation

Richard Yego

Head of Airtel Money

Airtel Uganda

"

The FieldPro retail audit tool enabled us to maximize the effectiveness of implementing our roll-out strategy. On top of that the dashboard to showcase the findings was exceptional in its interface."

Citation

Mike Fischer

CEO

Superfoam

FieldPro in the press and media

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Manage your field salesforce digitally today