Product Updates

How to prepare for an SFA implementation: a guide for managers

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A day in the life of a Web Developer at Optimetriks in Dakar

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4 key digital innovations adopted by the LMD sector (Report Summary)

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Constant learning, flexibility and tech challenges : Why did I join Optimetriks?

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How to measure Field Force Productivity as a Pro

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A day in a life of a Mobile Tech Lead at Optimetriks in Nantes

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6 dimensions to consider when purchasing a FieldForce Automation solution

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The build or buy dilemma for a Field Force Automation solution

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Product Updates April 2021

Product Updates |

5 best practices to ensure adoption of your Field Force Automation solution

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Product Updates February 2021

Product Updates |

Product Updates January 2021

Product Updates |

Our takeaways from the McKinsey report on B2B ecosystem disruption in the Consumer Goods Industry

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Insights |

Consumer Goods Distribution / Route to Market Structure: an overview

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Insights |

Key dimensions to identify and map an Outlet

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Top KPIs to monitor distribution performance

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Managing a Mobile Money Agent Network with Digital Tools

Case Study |

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Product Updates June

Product Updates |

Best practices to digitise field sales operations (Webinar /Article)

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Insights |

Fan Milk: Digitising the Field Vendor Management by Franchisees of a Dairy Company in West Africa

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Product Updates April

Product Updates |

Informing our users on how to protect from Covid 19

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Gaselia: Implementing the Road to Market methodology for a West African beverages group

Case Study |

Vodacom Mozambique: digitising the customer education (BTL) activities

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Groupe SEB: Getting full visibility on merchandisers deployed in Kenya Modern Trade

Case Study |

ASL Packaging: covering the blind spots for a sustainable growth

Case Study |

Our takeaways from JETRO’s Africa Investment Forum 2019

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Consumer Goods Distribution Glossary

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Optimetriks selected in the AFD Social & Inclusive Business Camp

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Our takeaways from Ambition Africa’s consumer goods panel

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TechMoran Article

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Optimetriks featured in France2 TV report

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Reading the GSMA report on the future of Mobile Money Agent Distribution Networks

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How to break into Africa: Hallmarks of success highlighted by the BCG

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Understanding Traditional Trade “The Kiosk Diaries” — Part 1

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Insights |

Field Force Management & Distribution Inefficiencies “The Kiosk Diaries” — Part 2

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What does it take to thrive in Nairobi’s Silicon Savannah?

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