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Product Updates

A day in the life of a Web Developer at Optimetriks in Dakar

News |

4 key digital innovations adopted by the LMD sector (Report Summary)

FIeld Sales |

Constant learning, flexibility and tech challenges : Why did I join Optimetriks?

News |

How to measure Field Force Productivity as a Pro

FMCG |

Resources |

Merchandising |

A day in a life of a Mobile Tech Lead at Optimetriks in Nantes

News |

6 dimensions to consider when purchasing a FieldForce Automation solution

Resources |

FIeld Sales |

The build or buy dilemma for a Field Force Automation solution

FIeld Sales |

Resources |

Product Updates April 2021

Product Updates |

5 best practices to ensure adoption of your Field Force Automation solution

FMCG |

FIeld Sales |

Distribution |

Product Updates February 2021

Product Updates |

Product Updates January 2021

Product Updates |

Our takeaways from the McKinsey report on B2B ecosystem disruption in the Consumer Goods Industry

FMCG |

Resources |

Distribution |

Consumer Goods Distribution / Route to Market Structure: an overview

Resources |

Key dimensions to identify and map an Outlet

Resources |

FIeld Sales |

Top KPIs to monitor distribution performance

FMCG |

Resources |

Merchandising |

Managing a Mobile Money Agent Network with Digital Tools

Case Study |

Resources |

Product Updates June

Product Updates |

News |

FIeld Sales |

Best practices to digitise field sales operations (Webinar /Article)

News |

Resources |

Fan Milk: Digitising the Field Vendor Management by Franchisees of a Dairy Company in West Africa

Case Study |

FIeld Sales |

FMCG |

Product Updates April

Product Updates |

FIeld Sales |

News |

Informing our users on how to protect from Covid 19

Product Updates |

News |

Gaselia: Implementing the Road to Market methodology for a West African beverages group

FMCG |

Case Study |

Vodacom Mozambique: digitising the customer education (BTL) activities

Case Study |

Groupe SEB: Getting full visibility on merchandisers deployed in Kenya Modern Trade

Case Study |

Merchandising |

ASL Packaging: covering the blind spots for a sustainable growth

Case Study |

FIeld Sales |

Our takeaways from JETRO’s Africa Investment Forum 2019

News |

Consumer Goods Distribution Glossary

Resources |

Our takeaways from Ambition Africa’s consumer goods panel

News |

FIeld Sales |

FMCG |

TechMoran Article

News |

FIeld Sales |

Optimetriks featured in France2 TV report

News |

FIeld Sales |

Reading the GSMA report on the future of Mobile Money Agent Distribution Networks

News |

FIeld Sales |

How to break into Africa: Hallmarks of success highlighted by the BCG

Case Study |

FIeld Sales |

FMCG |

Understanding Traditional Trade “The Kiosk Diaries” — Part 1

Case Study |

FIeld Sales |

FMCG |

Field Force Management & Distribution Inefficiencies “The Kiosk Diaries” — Part 2

Case Study |

FIeld Sales |

FMCG |

What does it take to thrive in Nairobi’s Silicon Savannah?

News |

FIeld Sales |

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