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Digital solutions to help last mile distributors manage remote sales teams (Webinar)

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Product Updates September 2021

Product Updates  |

How to prepare for a software implementation: a guide for managers

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A day in the life of a Web Developer at Optimetriks in Dakar

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4 key digital innovations adopted by the LMD sector (Report Summary)

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Constant learning, flexibility and tech challenges : Why did I join Optimetriks?

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How to measure Field Force Productivity as a Pro

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A day in a life of a Mobile Tech Lead at Optimetriks in Nantes

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6 dimensions to consider when purchasing a FieldForce Automation solution

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The build or buy dilemma for a Field Force Automation solution

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Product Updates April 2021

Product Updates  |

5 best practices to ensure adoption of your Field Force Automation solution

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Product Updates February 2021

Product Updates  |

Product Updates January 2021

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B2B ecosystem disruption in the Consumer Goods Industry (McKinsey report summary)

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Consumer Goods Distribution / Route to Market Structure: an overview

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Insights  |

Key dimensions to identify and map an Outlet

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Top KPIs to monitor distribution performance

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Managing a Mobile Money Agent Network with Digital Tools

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Product Updates June 2020

Product Updates  |

Best practices to digitise field sales operations (Webinar /Article)

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Insights  |

Fan Milk: digitising the Field Vendor Management by Franchisees of a Dairy Company in West Africa

Case Studies  |

Product Updates April 2020

Product Updates  |

Informing our users on how to protect from Covid 19

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Gaselia: implementing the Road to Market methodology for a West African beverages group

Case Studies  |

Vodacom Mozambique: digitising the customer education (BTL) activities

Case Studies  |

Groupe SEB: getting full visibility on merchandisers deployed in Kenya Modern Trade

Case Studies  |

ASL Packaging: covering the blind spots for a sustainable growth

Case Studies  |

Consumer Goods Distribution Glossary

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Optimetriks selected in the AFD Social & Inclusive Business Camp

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Our takeaways from Ambition Africa’s consumer goods panel

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Digitizing Africa’s informal distribution - Interview by TechMoran

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How to break into Africa: Hallmarks of success highlighted by the BCG

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Understanding Traditional Trade “The Kiosk Diaries” — Part 1

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Field Force Management & Distribution Inefficiencies “The Kiosk Diaries” — Part 2

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