A day in the life of a Web Developer at Optimetriks in Dakar

4 key digital innovations adopted by the LMD sector (Report Summary)

Constant learning, flexibility and tech challenges : Why did I join Optimetriks?

How to measure Field Force Productivity as a Pro

A day in a life of a Mobile Tech Lead at Optimetriks in Nantes

6 dimensions to consider when purchasing a FieldForce Automation solution

The build or buy dilemma for a Field Force Automation solution

Product Updates April 2021

5 best practices to ensure adoption of your Field Force Automation solution

Product Updates February 2021

Product Updates January 2021

Our takeaways from the McKinsey report on B2B ecosystem disruption in the Consumer Goods Industry

Consumer Goods Distribution / Route to Market Structure: an overview

Key dimensions to identify and map an Outlet

Top KPIs to monitor distribution performance

Managing a Mobile Money Agent Network with Digital Tools

Product Updates June

Best practices to digitise field sales operations (Webinar /Article)

Fan Milk: Digitising the Field Vendor Management by Franchisees of a Dairy Company in West Africa

Product Updates April

Informing our users on how to protect from Covid 19

Gaselia: Implementing the Road to Market methodology for a West African beverages group

Vodacom Mozambique: digitising the customer education (BTL) activities

Groupe SEB: Getting full visibility on merchandisers deployed in Kenya Modern Trade

ASL Packaging: covering the blind spots for a sustainable growth

Our takeaways from JETRO’s Africa Investment Forum 2019

Consumer Goods Distribution Glossary

Optimetriks selected in the AFD Social & Inclusive Business Camp

Our takeaways from Ambition Africa’s consumer goods panel

TechMoran Article

Optimetriks featured in France2 TV report

Reading the GSMA report on the future of Mobile Money Agent Distribution Networks

How to break into Africa: Hallmarks of success highlighted by the BCG

Understanding Traditional Trade “The Kiosk Diaries” — Part 1

Field Force Management & Distribution Inefficiencies “The Kiosk Diaries” — Part 2

What does it take to thrive in Nairobi’s Silicon Savannah?