Client Testimonials

A New and Improved FieldPro app is here (V3 Announcement)

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Perform reliable field inspections with a digital solution

Insights |

Key requirements for a Sales Force Automation Solution

Insights |

Opening of our West African office in Senegal

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Africa FMCG distribution challenges : reading the Nielsen report

Insights |

How to manage a FMCG distributor

Insights |

TotalEnergies: Automating sales force activities from the lubricants segment in Kenya

Client Testimonials |

One Acre Fund: digitising farmers’ training, inspection, certification, and payment in rural Kenya

Client Testimonials |

Jibu Social Enterprise: digitizing the Sales Operations of Water Franchisees in Africa

Client Testimonials |

Zagol milk: digitising upstream and downstream processes within the supply chain from a dairy company

Client Testimonials |

How to prepare for a software implementation: a guide for managers

Insights |

A day in the life of a Web Developer at Optimetriks in Dakar

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4 key digital innovations adopted by last mile distributors (Report Summary)

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Constant learning, flexibility and tech challenges : Why did I join Optimetriks?

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How to measure Field Force Productivity as a Pro

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A day in a life of a Mobile Tech Lead at Optimetriks in Nantes

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6 dimensions to consider when purchasing a FieldForce Automation solution

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The build or buy dilemma for a Field Force Automation solution

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5 best practices to ensure adoption of your Field Force Automation solution

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B2B ecosystem disruption in the Consumer Goods Industry (McKinsey report summary)

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Consumer Goods Distribution / Route to Market Structure: an overview

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Key dimensions to identify and map an Outlet

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Top KPIs to monitor distribution performance

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Managing a Mobile Money Agent Network with Digital Tools

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Best practices to digitise field sales operations (Webinar /Article)

Insights |

Fan Milk: digitising the Field Vendor Management by Franchisees of a Dairy Company in West Africa

Client Testimonials |

Gaselia: implementing the Road to Market methodology for a West African beverages group

Client Testimonials |

Vodacom Mozambique: digitising the customer education (BTL) activities

Client Testimonials |

Groupe SEB: getting full visibility on merchandisers deployed in Kenya Modern Trade

Client Testimonials |

ASL Packaging: covering the blind spots for a sustainable growth

Client Testimonials |

Consumer Goods Distribution Glossary

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Optimetriks selected in the AFD Social & Inclusive Business Camp

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Our takeaways from Ambition Africa’s consumer goods panel

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Digitizing Africa’s informal distribution - Interview by TechMoran

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Reading the GSMA report on the future of Mobile Money Agent Distribution Networks

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How to break into Africa: Hallmarks of success highlighted by the BCG

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Understanding Traditional Trade “The Kiosk Diaries” — Part 1

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Field Force Management & Distribution Inefficiencies “The Kiosk Diaries” — Part 2

Insights |

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