Perform reliable field inspections with a digital solution

Key requirements for a Sales Force Automation Solution

Opening of our West African office in Senegal

Africa FMCG distribution challenges : reading the Nielsen report

How to manage a FMCG distributor

TotalEnergies: Automating sales force activities from the lubricants segment in Kenya

One Acre Fund: digitising farmers’ training, inspection, certification, and payment in rural Kenya

Jibu Social Enterprise: digitizing the Sales Operations of Water Franchisees in Africa

Zagol milk: digitising upstream and downstream processes within the supply chain from a dairy company

How to prepare for a software implementation: a guide for managers

A day in the life of a Web Developer at Optimetriks in Dakar

4 key digital innovations adopted by last mile distributors (Report Summary)

Constant learning, flexibility and tech challenges : Why did I join Optimetriks?

How to measure Field Force Productivity as a Pro

A day in a life of a Mobile Tech Lead at Optimetriks in Nantes

6 dimensions to consider when purchasing a FieldForce Automation solution

The build or buy dilemma for a Field Force Automation solution

5 best practices to ensure adoption of your Field Force Automation solution

B2B ecosystem disruption in the Consumer Goods Industry (McKinsey report summary)

Consumer Goods Distribution / Route to Market Structure: an overview

Key dimensions to identify and map an Outlet

Top KPIs to monitor distribution performance

Managing a Mobile Money Agent Network with Digital Tools

Best practices to digitise field sales operations (Webinar /Article)

Fan Milk: digitising the Field Vendor Management by Franchisees of a Dairy Company in West Africa

Gaselia: implementing the Road to Market methodology for a West African beverages group

Vodacom Mozambique: digitising the customer education (BTL) activities

Groupe SEB: getting full visibility on merchandisers deployed in Kenya Modern Trade

ASL Packaging: covering the blind spots for a sustainable growth

Consumer Goods Distribution Glossary

Optimetriks selected in the AFD Social & Inclusive Business Camp

Our takeaways from Ambition Africa’s consumer goods panel

Digitizing Africa’s informal distribution - Interview by TechMoran

Reading the GSMA report on the future of Mobile Money Agent Distribution Networks

How to break into Africa: Hallmarks of success highlighted by the BCG

Understanding Traditional Trade “The Kiosk Diaries” — Part 1

Field Force Management & Distribution Inefficiencies “The Kiosk Diaries” — Part 2